How to Grow your Instagram Organically

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Growing your Instagram organically can seem like a daunting task, but with the right approach and strategies, it can be done successfully. Today, we will explore how to create content that resonates with your followers, engage with your audience, and stay consistent in your messaging and branding.

It’s important to understand your audience and their motivations for following your account. One way to do this is to use the "Jobs to be Done" framework, as outlined by Seth Godin in his book "This is Marketing". This framework helps you understand what your followers are looking for when they come to your account, and how you can fulfill those needs.

The "Jobs to be Done" framework is a marketing approach that helps businesses understand what their customers are trying to achieve, or what "job" they are hiring a product or service to do. This framework involves the following steps:

  • Define the customer: Start by defining who your customer is and what they are looking to achieve.
  • Identify the job: Next, identify the job that your customer is hiring your product or service to do. This can be a functional job (e.g. getting from point A to point B) or an emotional job (e.g. feeling a sense of belonging).
  • Understand the context: Consider the context in which the job is being performed, including the customer's environment, mindset, and motivations.
  • Identify the obstacles: Determine what obstacles or barriers your customer may face when trying to achieve the job.
  • Find the solution: Finally, create a solution that addresses the job, context, and obstacles in a way that is simple, effective, and appealing to the customer.

By using the "Jobs to be Done" framework, businesses can gain a deeper understanding of their customers' needs and motivations, and create products, services, and content that are more effective at meeting those needs.

Once you understand what your followers want, you can create content that is both visually appealing and relevant to their interests. It's important to use high-quality images and videos that are aesthetically pleasing and reflect your brand's values and style. You can also use storytelling techniques to create a narrative around your content, which can make it more memorable and engaging.

However, it's not enough to just create great content - you also need to engage with your followers. This means responding to comments and direct messages, asking for feedback, and building a sense of community around your account. By doing so, you can create a loyal following that is more likely to share your content with their own followers.

Consistency is key to growing your Instagram organically. This means posting on a regular schedule and using a consistent visual style and messaging. By doing so, you can create a recognizable brand identity and build trust with your followers.

When growing your Instagram organically, it is important to collaborate with other accounts in your niche. This can expose your account to new followers who are interested in similar content, and can help you build relationships with other creators and influencers.

It's important to stay up-to-date with Instagram's algorithm and trends. This means experimenting with different types of content, such as Reels and IGTV, and using hashtags and geotags to increase visibility. By staying current and adapting to changes in the platform, you can ensure that your content remains relevant and engaging to your followers.

Growing your Instagram organically requires a combination of creating great content, engaging with your audience, staying consistent in your branding, collaborating with others in your niche, and staying up-to-date with the platform's algorithm and trends. By following these strategies, you can build a loyal following and grow your account successfully.